Player Perceptions of Generative AI in Games: A Steam Review Analysis

Abstract

The rapid adoption of generative AI in game development has created large discussions among players, yet little empirical work has examined how players actually perceive AI-generated content. Employing quantitative methods, we study the adoption of generative AI in games in the Steam marketplace, using procedural content generation (PCG) as a baseline of a generative technology that was successfully integrated into games over several decades. Furthermore, using qualitative methods, we study player reception of generative AI by analyzing 508,192 English-language reviews. We found that games disclosing generative AI use receive lower recommendation rates and more negative overall sentiment than PCG games. Thematic analysis of 600 reviews shows that players perceive the use of generative AI in games as low developer investment in the game. Drawing on human-centered AI frameworks, we argue that successful generative AI adoption requires deploying generative AI for what players need, not for what makes development cheaper.